Kitty N. Wong for Fossil's Valentine's Day Campaign.
The campaign was centered around unique gift ideas for Valentine's Day, featuring roses and other flowers that were painted on Fossil's leather goods for a gift of flowers that lasts much longer than a few weeks.
With a promotional video leading up to a live customization event for Fossil customers. Shoppers could choose from a set of playful floral designs to be painted on-site on their Fossil leather purchases that day.
Project also included two Instagram and Facebook posts from Kitty to promote the event to her readers.
Agency: On Air Collective
Rough pencil drafts, four designs were chosen as final art and painted on Fossil's signature leather 'Campbell' style crossover bags, displayed in stores and available for customers to choose from as an added customized painting service.
Ideation sketches for the designs.
The client picked 5 final designs, which Kitty then test painted on leather.
Kitty stationed at Fossil's shop at Harbour City for the on-site customization day. Painting personalized bags for happy customers.