Character designs and comics by illustrator Kitty N. Wong for Maybelline New York’s CC Cream advertising campaign. Used in magazine ads, point-of-sales displays, and online campaign, in Hong Kong and Macau region.
The illustrations are based off of actresses 劉佩玥 Moon Lau, 何雁詩 Stephanie Ho and 陳瀅 Jeannie Chan.
The illustrations are designed to help shoppers identify which CC cream works best for their skin tone: Natural Nude, Cream Pink Glow and Wonder Bright.
Rough pencil drafts of the comics for the Maybelline campaign.
The final comics for social media posts.
The campaign as seen in print ads and in store POS displays.