Fashion illustration for Sloggi's new "Zero Feel" bra influencer seeding campaign. for Sloggi's new "Zero Feel" bra seeding campaign.

The brief was to create a fun, airy feeling character to illustrate the bra’s comfortable and lightweight feel. The final artwork was printed onto personalized frames with the product inside and was sent to influencers and KOLs around the city. The frames were customized for each recipient with their name printed on it.

Agency: On Air Collective

Rough pencil drafts for the Sloggi project by illustrator Kitty Wong.

The illustrated frame with the Sloggi bra is sent to a list of HK KOLs to raise brand awareness for the launch.