Fashion illustration for Sloggi's new "Zero Feel" bra influencer seeding campaign.

Fashion illustration of a girl with short brown bob haircut wearing cloud shaped sunglasses with blue sports bra
Illustration for Sloggi's new "Zero Feel" bra seeding campaign.

The brief was to create a fun, airy feeling character to illustrate the bra’s comfortable and lightweight feel. The final artwork was printed onto personalized frames with the product inside and was sent to influencers and KOLs around the city. The frames were customized for each recipient with their name printed on it.

Agency: On Air Collective
Rough sketch of fashion illustration and framed bra display case
Hong Kong KOL holding PR gift of framed fashion illustration
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